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The authors’ determination to carry out case study investigation with qualitative approaches was based upon many motives. To begin with, the nature of issue under investigation required an in-depth exploration with the phenomenon. Exploration helped to dig deep into participants’ feelings to understand how value cocreation system was happening.

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In this instance, highlighting the restaurant’s associations with nearby farmers – further reinforcing the cafe’s commitment towards the local community and regional economic climate – might be an efficient way for our restaurateurs to beat the risk posed with the ever more desperate chain dining establishments vying for his or her clients.

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